HEART OVER HYPE: TRANSFORMING HIGHER ED MARKETING WITH EMPATHY EBOOK | JAIME HUNT

HEART OVER HYPE: TRANSFORMING HIGHER ED MARKETING WITH EMPATHY de JAIME HUNT

• HEART OVER HYPE: TRANSFORMING HIGHER ED MARKETING WITH EMPATHY
• JAIME HUNT
• Idioma: Inglés
• Formatos: pdf, ePub, MOBI, FB2
• ISBN: 9798992308402
• Editorial: Jaime Hunt

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Overview

Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, communicators, and leaders who believe theres a better way to connect with students-one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connections.Through practical insights, engaging storytelling, and actionable exercises, Heart Over Hype explores how putting people first-both in marketing and leadership-leads to stronger brands, healthier teams, and, ultimately, more impactful institutions. Whether youre rethinking your messaging, refining your brand, or striving to foster a culture of collaboration, this book is your essential guide to cutting through the noise and creating marketing that truly matters.Because in the end, the most powerful messages arent the ones that shout the loudest. Theyre the ones that make people feel seen.

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